Skip to main content

How to Find Influencers That Are a Fit With Your Business

Today’s top influencers aren’t just content creators or media buys – they’re both.

According to Invesp, influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of influencer marketing, finding the right influencer for your brand is an incredibly important part of your digital strategy.

Check out the tips below for how to find influencers that are a fit with your business.

Follow influencers

Seems obvious, right? But marketers often ignore the most important rule of sourcing influencers – to follow them.

With more than 200 million people worldwide blocking ads, following influencers allows you to consume content on the same level as a potential consumer. It also allows marketers to digest the content from potential partners and see if it aligns to the brand. Is the influencer’s tone in line with your brand voice? Does the influencer post frequently and with high-quality content? What is the influencer’s saturation rate of sponsored content to unpaid content?

Another perk of following influencers is that it also allows you to see who your competitors are using. With high-compete categories like beauty, following influencers helps you keep an eye on what influencers to reach out to that aren’t already partnering with your competitors.

Care about more than a following

When the New York Times dropped their fake follower exposé in January 2018, marketers shared a collective head nod of approval. Since revealing how the Devumi platform allowed influencers and “celebrities” to buy millions of fake followers, the service appears to have folded under the guise of “not accepting any new clients.” All Devumi social networks have also been deleted.

But for every failed fake follower factory like Devumi there’s a handful of other services that allow users to easily buy fake followers for pretty cheap. TweetAngels offers 6,000 Instagram followers for $67.96, along with 4,000 likes and the claim of 100 percent active followers. Marketers who are sourcing influencers need to objectively look at their followers and engagement rates. It’s often easy to spot fake accounts (no bio, only a couple updates to the social platform, leaving spam comments), but my number one tell is this: Does the influencer have thousands of followers but very few comments on their posts? Then they probably bought some of their followers.

Check your DMs

With fake followers being so prevalent, I urge marketers not to discount microinfluencers with authentic followers. Many up-and-coming influencers will reach out to brands via direct message to collaborate – don’t ignore this eagerness. While you should still check their accounts for fake followers and quality content, sometimes smaller influencers who reach out via direct message can become the most passionate ambassadors for your brand.

Develop these relationships early. Sometimes working with a hustling microinfluencer in their early days allows smaller fees as their followings grow later on.

Have a budget

According to Mediakix, more than $2.38 billion is projected to be spent on influencers in 2019. The days of comping an influencer with product and expecting they’ll share about it are essentially over. No one expects to get a billboard for free – so why do marketers so often expect influencer marketing for free?

Paying influencers is beneficial to both parties, if done correctly. If you can pay your influencers, you’ll have more of a say on their final content deliverables. And if you pay your influencers well, you’ll encourage long-term partnerships and potential deliverables outside of the contract guidelines.

While there’s no industry standard for what to pay influencers, Influencer Marketing Hub has a great tool that allows you to estimate post costs, engagement rate and ROI. The calculator is a great jumping point for negotiations and pay estimates, but shouldn’t be your “end-all, be-all” of influencer pay. At the end of the day, the best influencer for your brand is one your brand can also afford.

Over to you

Thanks for reading! I’d love to hear about your experiences with influencer marketing. What techniques do you use to find the best influencers for your brand?

Tell us in the comments below.

from: Social
via Thea Neal

Source: How to Find Influencers That Are a Fit With Your Business Via Business Advice.

Comments

Post a Comment

Popular posts from this blog

7 Ways to Grow Your SaaS Startup Faster

Every startup looks for ways to catapult a business to success. Here are some tips for accelerating growth for SaaS (software as a service) companies. 1. Start charging early SaaS startups are often hesitant about charging customers. They think that their product is not yet ready, that it’s necessary to get traction and focus on expanding their customer base rather than on growing revenue. Deep inside, however, they often don’t just have enough faith in their product and are not sure if someone will buy it at all. They prefer keeping hundreds or thousands of free users to attempting to win a few serious customers. Big numbers are comforting but the product remains an unverified idea. Building a product should imply increasing revenue. So don’t hesitate too much—put it to the test by charging and see if it works in the real conditions. This is one way to minimize your risk too. Instead of waiting to launch until you’ve invested huge amounts of time and money, launch early. If...
Post a Comment
Read more

How to Add Web Push Notification to Your WordPress Site

Do you want to add push notifications to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website. In this article, we will show you how to easily add web push notifications to your WordPress site. We will also talk about the best WordPress push notification plugins and how to send desktop & mobile push notifications from your WordPress site. What is Push Notification? Push notifications are clickable messages displayed on top of user’s desktop or notification area on their mobile device. They can be shown even when the user’s browser is not open. Aside from desktop, web push notifications also work on mobile devices. This allows you to reach your users across devices with latest updates and offers. Web push notifications have proven to be a very effective way to convert website visitors into customers and loyal followers. Why Add Web Push Notifications to Your WordPress Site? We have already discussed tha...
Post a Comment
Read more

7 Best WordPress Job Board Plugins and Themes

Are you looking for the best WordPress job board plugin? There are several WordPress job board plugins that you can use to easily create a job board and charge other companies to post jobs. It is one of the ways to make money from your blog , and you can even use it to post your own job openings. In this article, we have picked the best WordPress job board plugins and themes that you can use. Building a Job Board Website with WordPress WordPress is currently one of the most popular website builders in the market, powering more than 30% of all websites on the internet. It can be used to build almost any kind of website including a job board website. There are two types of WordPress websites which often confuses new users. First, there is WordPress.com which is a hosted solution. Second, you have WordPress.org also called self-hosted WordPress. See our article on WordPress.com vs WordPress.org for a side-by-side comparison. We recommend using self-hosted WordPress.org because it g...
Post a Comment
Read more