Skip to main content

3 Tips for Local Marketing and Advertising Success

Far too often, startups and small businesses focus too much of their energy and effort on large-scale marketing and advertising campaigns. Unfortunately, in the pursuit of connecting with everyone, they fail to engage anyone. Local marketing is the answer.

The Value in Local Promotion

Have you heard of the mere-exposure effect? Also referred to as the familiarity principle, it’s a psychological phenomenon by which people tend to develop a strong preference for things that they’re familiar with. And while not strictly a business principle, it certainly has its fair share of application in the corporate world.

Small businesses, in particular, can take advantage of the mere-exposure effect by unleashing local promotional campaigns that target consumers who are in the geographical vicinity of the brand.

The best example of this is the “buy local” campaigns you’ll see in different cities from time to time. While these campaigns are traditionally based on the sustainability of purchasing products that are locally sourced, they have just as much to do with familiarity.

As you look for ways to improve your marketing and advertising strategies, you can benefit from applying the mere-exposure effect and going after a local market. Though you may lose some reach by zooming in, you’ll also improve your close rate.

3 Local Marketing and Advertising Tips

Not sure how to best approach local marketing? Here are a few helpful suggestions to get you started on the right foot:

 

  • Narrow Your Online Advertising

 

In order to reach more people online, you should narrow your advertising to specific markets. This will allow you to cut through the noise and reach a local audience.

You can always manually optimize your campaigns, but it may be helpful to find an advertising platform or tool that does it for you. See Local, for example, has an ad platform that features postcode targeting and performs up to 40 percent higher than the industry average. Using a tool like this will save a ton of time that would otherwise be spent tweaking dozens of individual aspects of your campaign.

 

  • Play Around With Facebook Targeting

 

It’s not enough to just target people by location. You most likely need to narrow your aim even further to identify the right prospects within a specified geographical market. This is where Facebook’s robust ad targeting features come into play.

“Facebook allows advertisers to target their ads using virtually every aspect of a person’s life as an advertising parameter, including demographic data such as age, life events like getting married or having a child, their level of education or approximate income, and much more,” marketer Dan Shewan notes. “These parameters can then be combined with location targeting, refining potential audiences even further.”

The more you use Facebook targeting, the more comfortable you’ll get with its features. You’ll also learn the value in studying past campaign results and making inferences based on the results.

 

  • Publish Locally-Focused Content

 

Think back to the last time you were scrolling through headlines on your favorite site and you saw a headline with your hometown’s name in it. In all likelihood, you clicked on it to learn more. The mere-exposure effect strikes again.

Instead of publishing generic content intended for large audiences, consider putting a local slant on your blog posts and articles. Not only will you see a boost in local SEO, but you’ll also attract more engaged eyeballs.

Find Your Niche

In a day and age where businesses are increasingly expanding theirs cope in hopes of capturing entire markets, small businesses would do well to zoom in and take advantage of their natural advantages. By focusing on local marketing and advertising, you can leverage the mere-exposure effect and penetrate your target audience with more consistency. Give it a try and see what you think.

The post 3 Tips for Local Marketing and Advertising Success appeared first on Blogtrepreneur.

from: Blogtrepreneur
via Blogtrepreneur

Source: 3 Tips for Local Marketing and Advertising Success Via Business Advice.

Comments

Post a Comment

Popular posts from this blog

7 Ways to Grow Your SaaS Startup Faster

Every startup looks for ways to catapult a business to success. Here are some tips for accelerating growth for SaaS (software as a service) companies. 1. Start charging early SaaS startups are often hesitant about charging customers. They think that their product is not yet ready, that it’s necessary to get traction and focus on expanding their customer base rather than on growing revenue. Deep inside, however, they often don’t just have enough faith in their product and are not sure if someone will buy it at all. They prefer keeping hundreds or thousands of free users to attempting to win a few serious customers. Big numbers are comforting but the product remains an unverified idea. Building a product should imply increasing revenue. So don’t hesitate too much—put it to the test by charging and see if it works in the real conditions. This is one way to minimize your risk too. Instead of waiting to launch until you’ve invested huge amounts of time and money, launch early. If...
Post a Comment
Read more

How to Add Web Push Notification to Your WordPress Site

Do you want to add push notifications to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website. In this article, we will show you how to easily add web push notifications to your WordPress site. We will also talk about the best WordPress push notification plugins and how to send desktop & mobile push notifications from your WordPress site. What is Push Notification? Push notifications are clickable messages displayed on top of user’s desktop or notification area on their mobile device. They can be shown even when the user’s browser is not open. Aside from desktop, web push notifications also work on mobile devices. This allows you to reach your users across devices with latest updates and offers. Web push notifications have proven to be a very effective way to convert website visitors into customers and loyal followers. Why Add Web Push Notifications to Your WordPress Site? We have already discussed tha...
Post a Comment
Read more

7 Best WordPress Job Board Plugins and Themes

Are you looking for the best WordPress job board plugin? There are several WordPress job board plugins that you can use to easily create a job board and charge other companies to post jobs. It is one of the ways to make money from your blog , and you can even use it to post your own job openings. In this article, we have picked the best WordPress job board plugins and themes that you can use. Building a Job Board Website with WordPress WordPress is currently one of the most popular website builders in the market, powering more than 30% of all websites on the internet. It can be used to build almost any kind of website including a job board website. There are two types of WordPress websites which often confuses new users. First, there is WordPress.com which is a hosted solution. Second, you have WordPress.org also called self-hosted WordPress. See our article on WordPress.com vs WordPress.org for a side-by-side comparison. We recommend using self-hosted WordPress.org because it g...
Post a Comment
Read more