Skip to main content

4 ways vehicle tracking can improve your customer service

Fleet tracking is so much more than a driver management tool, it is a smart data collection method that can be used to resolve a number of fleet management related issues. Not only can the analysis and implementation of this data reduce fuel consumption; improve driver efficiency and benefit general road safety, vehicle tracking can also have a positive impact on customer service, satisfaction, and retention.

Prior to GPS tracking systems it was difficult to monitor driver locations. An inability to track deliveries, field engineers etc. meant that customers were often left unsatisfied with the services they received.This would often result in a loss of repeat business and instil a feeling of negativity towards the brand. However, tracking systems today allow fleet managers to coordinate their drivers in-line with customer requirements, meaning that they are well-informed about the progression of their delivery or service.

Provide Accurate Arrival Times

Extensive delivery times can be extremely frustrating for customers, as they are often left waiting for their parcel or service to arrive, with little to no knowledge of an ETA. This is neither a productive, nor efficient method of fleet management. However, modern fleet tracking solutions are able to provide real time data that can be used to give customers a realistic arrival time, enabling customer service teams to deal with enquiries more proactively. Being able to provide accurate arrival times will highlight your business as being dependable, thus improving customer satisfaction.

Set Customer Expectations

An essential part of achieving complete customer satisfaction is to manage their expectations. In the event of any delays caused by heavy traffic, real time locations can be used in line with live traffic updates to keep customers up-to-date with any changes. This level of transparency will limit complaints and instil trust in your company.

Maximize Data to Improve Service and Management

Reducing delivery times is a win-win situation, it will improve business operations and productivity, which simultaneously leads to more satisfied customers. Implementing GPS vehicle tracking allows fleet managers to monitor traffic patterns and the duration of a journey. This data can be used to generate the most efficient routes and avoid obstructions. In service industries, the real-time data can also be used to determine which worker is closest to a specific job and the amount  of time spent on site. These insights can be maximized to prioritize company time and to provide your customers with a more efficient service.

Improve the Reputation of Your Business

As well as improving the quality of customer service, fleet tracking can protect your brand’s identity. Customer satisfaction is a key contributor to positioning your company as a reputable brand in your industry, but there are other factors at play. When driving branded vans, your employees are representing your business and so harmful or careless driving could tarnish the company’s reputation.

Certain tracking systems can also be used to recognise risky driving behaviours such as  harsh braking and speeding. Fleet managers can use this data to highlight any concerns or additional training needs. Smart systems, like Masternaut’s in-cab coaching device, can also provide drivers with real time feedback, alerting them of poor driving behaviours as they occur. This enables drivers to train themselves, rather than retrospectively with a supervisor or manager. Monitoring driving behaviour will help to ensure that your drivers are positively representing the company, whilst on the road.

It’s well known that fleet tracking can save your business money but telematics can also be used to generate more repeat business, improve brand reputation and increase customer retention, too.

The post 4 ways vehicle tracking can improve your customer service appeared first on Blogtrepreneur – For Busy Entrepreneurs.

from: Blogtrepreneur – For Busy Entrepreneurs
via Blogtrepreneur

Source: 4 ways vehicle tracking can improve your customer service Via Business Advice.

Comments

Post a Comment

Popular posts from this blog

7 Ways to Grow Your SaaS Startup Faster

Every startup looks for ways to catapult a business to success. Here are some tips for accelerating growth for SaaS (software as a service) companies. 1. Start charging early SaaS startups are often hesitant about charging customers. They think that their product is not yet ready, that it’s necessary to get traction and focus on expanding their customer base rather than on growing revenue. Deep inside, however, they often don’t just have enough faith in their product and are not sure if someone will buy it at all. They prefer keeping hundreds or thousands of free users to attempting to win a few serious customers. Big numbers are comforting but the product remains an unverified idea. Building a product should imply increasing revenue. So don’t hesitate too much—put it to the test by charging and see if it works in the real conditions. This is one way to minimize your risk too. Instead of waiting to launch until you’ve invested huge amounts of time and money, launch early. If...
Post a Comment
Read more

How to Add Web Push Notification to Your WordPress Site

Do you want to add push notifications to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website. In this article, we will show you how to easily add web push notifications to your WordPress site. We will also talk about the best WordPress push notification plugins and how to send desktop & mobile push notifications from your WordPress site. What is Push Notification? Push notifications are clickable messages displayed on top of user’s desktop or notification area on their mobile device. They can be shown even when the user’s browser is not open. Aside from desktop, web push notifications also work on mobile devices. This allows you to reach your users across devices with latest updates and offers. Web push notifications have proven to be a very effective way to convert website visitors into customers and loyal followers. Why Add Web Push Notifications to Your WordPress Site? We have already discussed tha...
Post a Comment
Read more

7 Best WordPress Job Board Plugins and Themes

Are you looking for the best WordPress job board plugin? There are several WordPress job board plugins that you can use to easily create a job board and charge other companies to post jobs. It is one of the ways to make money from your blog , and you can even use it to post your own job openings. In this article, we have picked the best WordPress job board plugins and themes that you can use. Building a Job Board Website with WordPress WordPress is currently one of the most popular website builders in the market, powering more than 30% of all websites on the internet. It can be used to build almost any kind of website including a job board website. There are two types of WordPress websites which often confuses new users. First, there is WordPress.com which is a hosted solution. Second, you have WordPress.org also called self-hosted WordPress. See our article on WordPress.com vs WordPress.org for a side-by-side comparison. We recommend using self-hosted WordPress.org because it g...
Post a Comment
Read more